Each and every season, drivers and teams from all over the motorsports world use their platform to raise awareness and money for breast cancer research during the month of October. For most in the sport who participate, it’s all about the pink paint scheme for one weekend during the month of October. For the lone female in the NASCAR Spring Cup Series, she and her sponsor have taken it one step further.
Danica Patrick is one of the most well-known racecar drivers in the world. Her popularity and fame came to light during the 2005 Indianapolis 500 when, as a Rookie, she became the first female to ever lead laps in the historic race then went on to finish 4th. With multiple records and historic feats under her belt, Patrick has a large following both in and out of the car.
This season, Patrick and her sponsor GoDaddy teamed up to raise money for breast cancer research during Breast Cancer Awareness month. Throughout the entire month of October, Patrick traded in her neon green GoDaddy car for a hot pink paint scheme instead.
“It’s not only important as a female athlete but as a female…it affects husbands and fathers,” Patrick told NASCAR Now in early October. “It’s about using my platform to be able to raise awareness and raise some money…”
GoDaddy will be donating $50,000 to the American Cancer Society and Chevrolet will donate $200 for every lap that the new 2014 pink Camaro SS leads under caution at Talladega and Martinsville and September’s race at Atlanta.
“GoDaddy has been such a strong partner in the fight against breast cancer… the fact that GoDaddy wanted to ‘go pink’ for the whole month of October really says a lot about our commitment to this cause,” Patrick said.
Seeing someone of her celebrity status use their platform to bring awareness to such an important cause can make a big difference in someone’s life. Decked out in pink, complete with pink GoDaddy converse, Patrick took to the streets in New York City in early October to unveil her car and announce her month long campaign.
Although the disease has never personally affected her, Patrick watched a close friend battle breast cancer and survive. A cause close to her heart, Patrick spoke about the car and her reason for going pink any chance she could.
I had the opportunity to talk to Patrick and see her race her pink GoDaddy paint scheme at Kansas Speedway and it really stuck out on the track. Complete with a pink firesuit, shoes and gloves, she really took the promotion to heart.
As the final race of October has come to a close, Patrick will retire the pink car and return to the all-familiar neon green but her efforts, and GoDaddys, will continue to be felt by those affected by this devastating disease long after.
So how much will Chevrolet end up donating to the American Cancer Society? Here is how it should all break down (Note: These are just my calculations):
Atlanta: 9 caution flags for a total of 47 laps = $9,400
Talladega: 3 caution flags for a total of 10 laps = $2000
Martinsville: 17 caution flags for a total of 111 laps = $22,200
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