Verizon is highlighting kindness this holiday season with local surprises that are set to be the talk around the Thanksgiving table and one of those surprises happened right here in Sioux City.
Verizon teamed up with Siouxland News and Hy-Vee to give out 25 $100 gift cards to unsuspecting customers at the local grocery chain. On Thursday, November 17th, Steve Van Dinter, Siouxland News Anchor Katie Copple hit the aisles of the Gordon Drive Hy-Vee to hand out those gift cards to those grabbing groceries.
This was all part of Verizon's nationwide Feeds the Love, Call for Kindness campaign, and the wireless retailer is stopping in cities all over the U.S. to spread a little holiday cheer.
Earlier this year Verizon and NextDoor conducted a research study with kindness.org to reveal the most appreciated and cost-effective ways neighbors can spread kindness in their communities. It turns out the #1 kindest act someone can do is buy groceries for a neighbor.
In the Kindness.org kindness project, Iowa ranked 47th out of the 50 states for the kindest people. Nebraska and South Dakota both were in the top 15. Read more about the project here.
Special thanks to Verizon, Hy-Vee, Siouxland News Anchor Diana Castillo, Siouxland News Reporter Taylor Deckert and Siouxland News Creative Services Producer Angel Morrow for their dedicated work in making this happen.
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